Buhotec Announces the Hiring of Industry Veteran Rob Rodriguez to Lead U.S. Market Expansion

Miami, FL — November 3, 2025 — Buhotec, Latin America’s leading distributor of consumer electronics and technology solutions, proudly announces the addition of Rob Rodriguez as Director of New Revenue. With over a decade of experience in the consumer electronics wholesale, export, and Rent-To-Own (RTO) sectors, Rob brings deep market insight and operational leadership to Buhotec’s next stage of growth.

Rob spent 8.5 years at FSG, one of the most recognized names in the U.S. electronics distribution sector, where he advanced from Sales Executive to Operations and Sales Director. His leadership helped the company expand its multi-channel strategy across wholesale, e-commerce, and RTO verticals. Rob holds an MBA in Project Management from Rutgers University, equipping him with a strong foundation for scalable growth and process optimization.

A Strategic Move to Strengthen Buhotec’s U.S. Presence

Buhotec’s decision to bring Rob on board aligns with the company’s strategic vision to accelerate its expansion into the U.S. market—a key step following its record-breaking performance in Latin America. The company reported $105 million in revenue for 2024, with a forecasted $110 million for 2025, driven by growth in export logistics, new channel development, and strategic alliances.

Buhotec recently earned #1 on the 2025 Inc. 5000 list as the fastest-growing distributor in the Americas, a testament to its innovation, customer service, and operational excellence. With Rob joining the leadership team, Buhotec aims to extend that momentum into North America, leveraging his experience in RTO, retail distribution, and other B2B sales channels .

The Power of the RTO Market

The Rent-To-Own (RTO) industry in the United States represents a multi-billion-dollar sector, serving millions of households and offering accessible pathways to ownership for consumer electronics, furniture, and appliances. With RTO chains expanding both in physical and digital channels, this market remains one of the most dynamic and resilient segments of U.S. retail.

Rob’s extensive background in RTO distribution will play a pivotal role in positioning Buhotec as a bridge between U.S. and Latin American markets, creating a more efficient ecosystem for cross-border trade, private-label growth, and retail integration.

About Buhotec

Founded in Miami, Florida, Buhotec is a global distributor specializing in consumer electronics, technology products, and supply chain solutions for brands and retailers across Latin America and the Caribbean. With an emphasis on innovation, speed, and reliability, Buhotec connects manufacturers with high-growth markets and provides value-added services across logistics, product sourcing, and channel development.

In 2025, Buhotec continues to solidify its position as the #1 LATAM distributor and a rising player in U.S. consumer electronics, driven by its people, technology, and vision for a borderless tech distribution network.