Miami, FL – Feb 10, 2025– Buhotec Miami LLC, a leading distributor of gaming products across Latin America, is excited to announce a new distribution agreement with NordicTrack, ProForm and iFIT, three of the most iconic names in the global fitness equipment industry. Under this agreement, Buhotec will be responsible for distributing NordicTrack’s and ProForm’s premium fitness products in Argentina, Colombia (ProForm only), Paraguay, and Uruguay.
A Strategic Growth in the Fitness Market
This partnership is particularly significant as Buhotec comes off a record-breaking year in 2024, achieving over $107 million in Consumer electronic sales and $13 million in eCommerce, totally $120 million in total revenue. This marks the company’s best performance to date, reflecting Buhotec’s commitment to excellence and its continued expansion into high-demand sectors. The addition of NordicTrack and ProForm to Buhotec's portfolio further reinforces the company's status as a trusted partner with strong relationships in the consumer electronics and retail industries.
With the home fitness market in Latin America experiencing rapid growth, Buhotec is poised to leverage its industry expertise to introduce NordicTrack and ProForm products to an eager customer base. In Argentina, for instance, the home gym market is projected to grow by 8.3% annually through 2027, with consumers increasingly investing in high-quality home fitness equipment. This trend is reflective of a larger regional shift toward wellness and home fitness solutions.
Building the Future of Fitness
As Buhotec expands into this promising sector, the company is focused on identifying and building the right distribution channels in each country. Buhotec’s goal is to ensure that NordicTrack and ProForm products are accessible through a combination of local retail partnerships, e-commerce platforms, and strong distributor relationships.
To accelerate these efforts, Buhotec is excited to introduce Luci, the newly hired Retail Executive, who brings extensive experience in the Latin American market. Luci’s primary focus will be to drive the expansion of NordicTrack and ProForm, building strategic retail partnerships and ensuring that the products are positioned for success across these key markets.
About Buhotec Miami LLC
Buhotec Miami LLC has solidified its reputation as one of the leading distributors of gaming products in Latin America. In 2024, Buhotec reached its highest sales performance to date, generating over $120 million in revenue, thanks to strong relationships with major global brands in the consumer electronics and gaming industries. This track record of success and its strategic partnerships position Buhotec as a trusted leader in product distribution across Latin America.
About NordicTrack and ProForm, and iFIT
NordicTrack, known worldwide for its innovative fitness equipment, delivers a broad range of high-performance cardio machines, including treadmills, ellipticals, and stationary bikes. Featuring cutting-edge technology and superior durability, NordicTrack is synonymous with high-quality, at-home fitness solutions. NordicTrack offers unique technologies that take training to the next level, some examples of these are articulated static bikes that incline and decline and some of its treadmills incline further than any other treadmill in the market.
ProForm also a leader in fitness equipment, is renowned for offering accessible yet advanced fitness machines designed to fit the needs of a variety of users. With a focus on affordability and ease of use, ProForm continues to be a popular choice for consumers seeking effective and reliable fitness options at home.
iFIT is the app that powers NordicTrack and Proform equipment. It is a fitness app that allows users to run, ride, and train with thousands of interactive workouts for cardio, strength, yoga, and flexibility. Users can use the app at home, at the gym or on the go on a tablet or smartphone. iFIT is also compatible with other apps like the Connect app by Garmin, Strava, Google Fit, and Apple Health so there is no need to lose sight of the user's overall fitness progress.
“We are thrilled to partner with NordicTrack and ProForm to bring their world-class fitness products to Latin America,” said Manuel Arana CEO of Buhotec Miami LLC. “Our record-breaking success in 2024 and our established reputation in the consumer electronics sector have allowed us to form meaningful partnerships with global brands like NordicTrack and ProForm. We are excited to introduce their products to these new markets and deliver the high-quality fitness solutions that consumers are eager to embrace.”
Next Steps and Market Opportunities
As Buhotec begins its expansion into the fitness sector, the company is focused on establishing a robust distribution network to meet the growing demand for home gym equipment in Argentina, Colombia, Paraguay, and Uruguay. Buhotec is actively engaging with local retailers and online platforms to ensure that NordicTrack and ProForm products are easily accessible to fitness enthusiasts in these regions.
About Buhotec Miami LLC
Buhotec Miami LLC is a leading distributor of gaming products and consumer electronics across Latin America. With a proven track record of success, Buhotec has become a key player in the region, known for its strong relationships with global brands and its commitment to bringing high-quality products to market. In 2024, the company achieved over $120 million in sales, solidifying its position as an industry leader.
Comments